Un mix bun, de la Cannes la Golden Drum

Acum ceva timp am participat la Marketing 360, cea mai importanta conferinta locala de marketing si advertising, organizata de Evensys. La finalul primei zile, care a fost dedicata conferintelor cu specialisti din domeniu, s-a intamplat Cannes Predictions – competitie organizata de Leo Burnett la nivel mondial.

Pentru ca eram in sala si pentru ca as privi la nesfarsit reclame interesante, am completat un mini-formular cu acele 15 campanii pe care le-am crezut eu cele mai “apte” sa primeasca premii la Cannes. Mare mi-a fost mirarea cand, cateva luni mai tarziu, am aflat ca dintre sutele de inscrisi, am nimerit cel mai bun mix de campanii castigatoare!

Prin urmare, dragi cititori, lunea viitoare plecam impreuna spre GOLDEN DRUM, in Portoroz!! Va voi tine la curent pe blog cu programul incarcat de la festival!

Care au fost preferatele mele? Haideti sa luam o portie zdravana de publicitate!

Brand Title Awards
Carlsberg “Bikers” Promo & Activation Gold, Media Gold, Outdoor Gold, Film Silver Lion, PR Silver
Coca-Cola “Coke Polar Bowl” Direct Gold, Media Silver, Direct Bronze, Film Bronze Lion, Branded Content Bronze Lion
P&G Best Job – Olympics Film Gold Lion, Film Craft Gold Lion, Film Craft Silver Lion, Film Craft Silver Lion, Film Craft Silver Lion
Greenpeace Oil On Canvass Outdoor Silver
Mercedes-Benz “Invisible Car” Outdoor Grand Prix, Direct Gold, PR Silver, Promo & Activation Silver, Cyber Bronze
Carling Black Label “Be the Coach” Branded Content Gold Lion, Branded Content Gold Lion, Mobile Silver, Direct Bronze, PR Bronze
7-Eleven – Slurpee Bring Your Own Cup Day PR Silver, Promo & Activation Silver, Direct Bronze
BGH Air Conditioners “Dads In Briefs” Film Gold Lion
Google Chrome “OKGo – All Is Not Lost” Film Gold Lion, Cyber Gold, Design Gold, Cyber Silver, Design Bronze
New York Writes Itself The Village Voice Branded Content Gold Lion, Direct Bronze, PR Bronze
Intel “Museum of Me” Branded Content Gold Lion, Film Gold Lion, Cyber Gold, Promo & Activation Silver, Promo & Activation Bronze, Cyber Bronze
Canal Digital “The Man Who Lived in A Film” Film Shortlist
Google Chrome “The Web is What you Make of It” Film Silver Lion, Film Bronze Lion
Troy Library Book Burning Party Direct Gold, PR Gold, PR Silver, Promo & Activation Bronze, Media Bronze, Media Bronze, Direct Bronze
American Express Open Small Business Saturday Direct Grand Prix, Promo & Activation Grand Prix, Cyber Gold, Direct Silver, Promo & Activation Silver, Cyber Silver, Cyber Silver, Titanium & Integrated Silver Lion, PR Bronze,

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