Castigatorii Golden Drum 2012, supradoza de publicitate!

Asa cum am promis, revenim cu lista gastigatorilor la cea de-a 19-a editie a festivalului de publicitate Golden Drum.

Marii castigatori ai celor 2 seri, la nivel global, au fost Leo Burnett, gratie campaniilor lansate in ultimul an de birourile din Beirut, Belgrad, Bucuresti, Istanbul, Moscova si Varsovia. Colectia de premii adunate de acestia este impresionanta: Golden Net (Network of the Year),1 Grand Prix (sectiunea Relatii Publice, cu campania A bet for National Conscience), 5 Golden Drums (inclusiv unul in Romania, prin campania Second Life, la sectiunea Innovative Campaigns) si 15 Silver Drums. Dintre toate aceste campanii premiate, cele mai interesante mi s-au parut:

Free a Tree:

Jeep In:

No rights. No women:

Meadow:

Felicitari in Special Leo Burnett Romania!

Celelalte agentii romanesti premiate au fost:

  • Mult premiatii Mccann Erickson Romania, cu geniala campanie “Romanii sunt Destepti” care a luat 6 premii si a dus brandul ROM pe locul 2 la Brand of the Year!!

http://www.youtube.com/watch?v=PDILoYa0cjA

  • Saatchi & Saatchi cu “Braveheart” din campania “Motivational GPS”
  • Publicis cu amuzanta campanie “Your last Journey“ creata pentru Politia Romana
  • Webstyler cu campania “See beyond limits” creata pentru Dolce Sport

Mai multe detalii despre castigatori gasiti pe IQads si pe blogul lui Laurentiu.

  

Va invitam in continuare sa vizualizati cateva dintre celelalte campanii multi-premiate in cadrul festivalului, precum si cateva campanii care ne-au placut in mod deosebit:

Blood Relations (Baumann ber Rivnay Saatchi & Saatchi – winner 2 Grand Prix si 2 Golden Drums la sectiunile Single Channel Film si Multi Channel Events, precum si 2 Silver Drums la sectiunile Multi Channel Direct Campaigns si Public Relations):

Parking Douche (aducandu-le celor de la Look at Media premiile Golden Rose Agency of the Year si Tartini Award Independent Agency of the year, precum si Golden Drum Brand Grand Prix pentru “The Village” – winner 4 Grand Prix si 4 Golden Drums la sectiunile Single Channel Mobile si Multi Channel Digital Campaigns, Mobile Campaigns si Innovative Campaigns, precum si 2 Silver Drums la Single Channel Digital si New or Innovative):

Hamburger timetable (DDB Varsovia – winner Grand Prix si Golden Drum la Multi Channel Direct Campaigns, precum si Golden Drum la Single Channel New or Innovative):

Battle for the Babies (Saatchi & Saatchi Belgrad – winner 2 Silver Drums la Multi Channel Integrated Communications Campaigns si Public Relations):

Car vs Piano (BBDO Russia Group – winner Silver Drum la Multi Channel Digital Campaigns):

Obama Clinton, Cameron, Putin (Memac Ogilvy – winner Grand Prix si Golden Drum la Single Channel Press) cu mesajul “Censorship Tells the Wrong Story”:

Care dintre aceste campanii va place cel mai mult sau va inspira?

Roxana este Partener si Marketing Manager la Best Web Image – o echipa “mica” dar “voinica” de oameni talentati care fac web development si web design. De peste 3 ani, ea se ingrijeste de imaginea companiei, pastrand legaturi durabile cu peste 100 de clienti si colaboratori.

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